Curvy Women: Top Online Stores to Shop!


[Updated August 2021] Are you in between most store sizes? What if you’re petite and plus-size or curvy? If you’re like me, I’m too small for plus size but too big for straight-slim size, therefore I fall into the category of curvy or rather curvy petite in some shops.

Sometimes I have a little trouble shopping for clothes to fit my unique body structure. It’s evident brands tend to cater to one body type and shape. However, I do believe many companies are becoming aware of this problem and providing solutions that acknowledge other womanly figures.

Related Reading:
Body Positive: Is the movement inclusive or exclusive?

Shopping is an adventure for me because finding flattering clothes is not easy all the time. I’m 5’3 and considered curvy but it’s interesting because my upper body fits into some petite clothes depending on the cut and my lower body fits into some plus-size styles. Overall my physique is too small for plus and too large for the straight-slim size. What is a girl to do? Resort to online shopping I guess 🙂

If I’m honest, the plus-size clothes from some brands are NOT CUTE. Some companies design their clothes for a mature crowd and even some older women I know don’t like the outdated looks, they prefer a trendier style. As millennial and modern-day women are growing in a more fashion-conscious era, we want to buy trendy and contemporary stylish clothes.

My favorite curve models:

  • Leslie Sidora
  • Kristal Heredia
  • Tabria Majors
  • Lauren Nicole
  • Antonia Jade
  • Iskra Lawrence
  • La’Tecia Thomas
  • Anna Fritzdorf
  • Diana Veras
  • Stephanie Vaida
  • Ashley Graham

Theses ladies are confident, curvy and definitely influential. The models have enhanced the redirection of the fashion movement to body positive. I adore how they use their platform to promote positive body imagery by fearlessly flaunting their curves and cellulite. Please check out their Instagram accounts, I’m sure the women will inspire you just as much as they inspire me everyday.

No matter your shape or size, looking stylish isn’t impossible, just have to know where to shop.

I discovered chic fashion brands the models collaborated with and promoted on their Instagram. I must say the women I follow seem genuine and are very open about their weight. They share positive vibes from worthy companies, which makes it easier to value their opinion in trying out the clothes. Check out my top 4 shops I want to try ASAP!

JustNatonya Online Stores for Curvy Women


Not only does this black-owned brand highlight different ethnicities but Rihanna made sure to feature women and even MEN of ALL sizes. Savage x Fenty made sure their curvy and plus size lingerie were crafted in sexy designs for everyone. Too often when I’m shopping for undergarments, I find that the cute styles are always in smaller sizes. Rihanna and her Savage team made sure that ALL SIZES and ALL WOMEN will look and feel sexy wearing their lingerie.

Pieces I Would Buy:

Savage X Cotton Jersey High Leg Bikini in Fiery Orange

Forever Savage Jersey Legging in Black

CLF Racerback Satin Robe in Black


A great place for finding affordable trendy pieces that instantly shape your silhouette. If you’re someone who likes the bodycon fit and vibrant colorful pieces, Rebdolls is perfect for you. This black-owned online clothing boutique carries sizes from S to 5XL. Their pieces have a nice stretch allowing room to breathe for those days your might fluctuate. My favorite thing about Rebdolls is how feminine, sexy yet sophisticated the styles come in various sizes.

Pieces I Would Buy:

Central Park Crossover Midi Skater Skirt

Future Goals Plunge Neckline Bodysuit

Killing Me Softly Peasant Top & Mini Skirt Set in Green


If you struggle to find jeans that fit over the booty, thighs and hips, American Eagle’s curvy line solves those problems. I have about five pairs from the brand and the material is still in great shape. These jeans are great because they eliminate that annoying gap-in-the-back along the waistline. Another reason why I recommend AE curve denim is for the incredible stretchy material. I wrote a detailed post on why I encourage all curvy and plus size women to invest in a pair of AE Curve Jeans. Check it out below:

Related Reading:

Pieces I Would Buy:

AE Dream Ripped High-Waist Jegging Jeans

AE Next Level Soft Knit Ripped Jegging Jeans in Black

AE Next Level Curvy Jegging Jeans in Classic Denim


Being curvy doesn’t necessarily mean you’re plus size and being petite doesn’t necessarily mean you’re small and not curvy. Sometimes regular clothes either fit too baggy or they don’t hug the structure of a curvy petite body frame flattering. Nichole Lynel’s designs are fashion forward pieces perfect for curvy petite women. All styles are casual chic with a high-end twist from sizes XS-XL. Wearing her pieces will literally make you feel like and off-duty celebrity or model who escaped the runway.

Pieces I Would Buy:

Big Chunky Knit Sweater

Take My Hand Dress

Back to Business Knit Tweed Jumpsuit

City Chic

The ultimate stop for cute and flirty dresses that flatter curvy and voluptuously-shaped women. This all-around shop caters to curvy women from sizes 12-24. City Chic carries everything a woman needs in her wardrobe. Items such as sexy sleepwear, trendy swimwear, elegant cocktail dresses, sassy workwear and casual chic daily outfits are all made to fit and hug curves.

Pieces I Would Buy:

Feline Dress in Leopard Print

Rib Obsession Skirt in Caramel

Britney Denim Dress in Acid Wash


I created this brand with a mission to represent that beauty comes in ALL shapes and sizes. SHEICONIC promotes body positivity by celebrating ALL stylish women. Our tops run from S-4XL in unisex sizes. The designs are created by myself and digital illustrator Cassie Reynoso to help encourage confidence through sassy images and quotes or sayings.

Pieces I Would Buy:

SHEICONIC Body Positivity 2.0 Collection

She Swimsuit Ready! Collection

Stylish & Body Positive Statement Tee

These featured shops are truly worth trying out for the curvy plus-size women. Each brand takes in consideration of the body type and developed good quality clothing so women feel comfortable, confident and chic!


Absolutely not! So many brands are woke to the idea of size diversity. Other stores that carry modern-chic threads for plus-size and curvy women (be sure to select the plus size option to view more sizes):

  1. CoEdition
  2. Pretty Little Thing
  3. Boohoo
  4. Fashion Nova
  5. Showpo
  6. Monday Swimwear
  7. Poetic Justice Clothing

Which stores would you like to try? If you shop at any of the stores listed in this post, share a review! It’s kind to share wisdom, so any stores I didn’t mention, please leave a comment below to help us all out 🙂

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25 Comments Add yours

  1. Lupe says:

    I love this post! When I buy clothes the jeans are always too long even if they fit my waist, so that can sometimes be a drag. I’m excited that you found trendy places to shop at, can’t wait to see your outfits

    Liked by 1 person

    1. justnatonya says:

      Thanks Lupe! Try Pretty Little Thing, the cater to different heights too 🙂


  2. I have shopped at PLT and loved it! I had always found Boohoo Plus range quite limited though! Love Missguided and Asos!

    Liked by 1 person

    1. justnatonya says:

      Hey! PLT is so “silhouette happy” can’t wait to buy some of their body hugging pieces. I didn’t realize Boohoo Plus line was limited, going to look into it. Thanks for stopping by ❤


  3. I’m in-between like you too – not big enough for plus size but too “curvy” for many regular sizes. Thanks for the tips – will definitely check out your recommendations. 🙂

    Liked by 1 person

    1. justnatonya says:

      YAY!! O Sarah, I’m so happy you a new outlets for shopping ❤


  4. Des says:

    Great shops that I would love to try as well! Ashley Graham exudes confidence in every photo I see her in. also has a curvy section with pieces that I think you would like!

    xx, Des |

    Liked by 1 person

    1. justnatonya says:

      Ashley Graham is so inspiring! I wrote a post about her book A New Model, I think people should really read it because she is supremely honest and open about her journey to modeling and discovering herself 🙂


    2. justnatonya says:

      Hey Des, just checked out Chiclina and the clothes are fab, thanks for the heads up on that site!


  5. togetherqueens says:

    Awesome post ! And I love seeing shops make clothes for curvier women. I’m more petite myself but I do happen to have a butt and huge thighs and you’d be surprised at how poorly some of these store’s clothing fits.

    Liked by 1 person

    1. justnatonya says:

      I’m built somewhat the same way! It’s nice to finally come across companies like Fashion Nova who cater to the unique curvier sizes. Thanks for stopping by 🙂

      Liked by 1 person

      1. togetherqueens says:

        Definitely ! And no problem

        Liked by 1 person

  6. ruthinrevolt says:

    Sooooo, I had no idea most of these existed 😂 I’ll need to check them out! I find sometimes curvy/plus size clothes are really… ugly and it makes it feel even worse, so I’ll definitely need to have a nosy. Thanks for sharing, you’re a star!

    Liked by 1 person

    1. justnatonya says:

      Thanks Ruth! It’s so true, sometimes curvy/plus size clothes are old fashion and give off a matronly vibe but marketers and designers need to realize not everyone plus size is an older woman. I hope you find something you like ❤


  7. glowsteady says:

    The shopping struggle is very real sometimes. I’m only 5ft but have really long arms and legs for my size so petite clothes don’t really fit me (unless it’s a t-shirt) but normal length clothes can still be too long. I’m a UK4 but sometimes stores only start at a 6 or 8 and when you’re already short, more excess fabric is really not what you need. I know brands get a lot of bad press for not being able to cater for all sizes sometimes, but it must be so hard. I’ve heard amazing things about Fashion Nova for curvy girls! x


    Liked by 1 person

    1. justnatonya says:

      Wow Sophie I had no idea. I guess the companies can only do their best to guess what people need, which is why it’s important for them to use a variety of women in their ads and sites. Maybe I should do a post on petite clothing too, I am familiar with some stores to feature 🙂


  8. Bexa says:

    Every single girl in this post is absolutely GORGEOUS! I love how confident and stylish these ladies look. My favourites are the Pretty Little Thing dresses, I’m in love with the white dress with the red hearts! Thank you for sharing all these suggestions Natonya, it’s so good to see that beautiful clothing is available for all different shapes & sizes 💖 xx

    Bexa |

    Liked by 1 person

    1. justnatonya says:

      I like the same dress too and the model wearing it LaTecia is one of my favs ❤ I'm so happy you liked this post Bexa!!

      Liked by 1 person

  9. lifeofshar says:

    I love Diana Veras! She is so body confident and such a good role model, her hair is amazing too! I agree, Pretty Little Thing do really nice plus size clothes. They do sexier and prettier clothes than some plus size other stores! Great post! x

    Liked by 1 person

    1. justnatonya says:

      Diana is so sassy and confident, her spirit is bomb! Yea a lot of companies that cater to plus size do styles that are matronly, which is a problem when you have a 23 yo who is plus size. So I’m happy new brands are making modern clothes.


  10. Naomi says:

    Thanks for sharing this! I always struggle to find clothes that fit and are still on-trend, as I’m more of an inbetween size. I’ve seen Fashion Nova all over YouTube and IG but never looked at their site or ordered, might give them a go! I also love that brands like PLT are starting to feature more body types in their campaigns, gives me so much confidence! Great post xx Naomi

    Liked by 1 person

    1. justnatonya says:

      Hi Naomi! Me too, I see those companies all over the net and never tried them out, now I want to try the clothes and see if it’s truly worth the hype 🙂


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