As we all know, Instagram is a platform used to network, market, brand and provoke inspiration while curating feeds through your own style of photography. Companies and individuals use Instagram to promote campaigns and make money though affiliate marketing or collaborations.
I personally use Instagram to network, connect with my blog audience, promote sheICONIC while giving a bit more insight to my lifestyle and fashion journey. More importantly this platform is a place where I share happy energy about being comfortable in your own skin and living your best life even through the imperfect moments.
What is Instagram Shadowban?
While this popular social networking site is meant to encourage creativity and introduce new people, brands, messages and concepts to you, the downside is particularly interesting. To protect its users and minimize spam, Instagram will literally block you from the hashtags by placing your account on Shadowban.
Shadowbanning is when your posts don’t show up on the hashtags or rank super low in the feed that you’ll more than likely won’t see them. When Instagram feels like your account is ‘spammy’ they’ll block you from the hashtags.
How do you know your account is spammy?
- Liking too many photos in a day
- Follow/Unfollowing too many people in one day
- Commenting too much on other accounts
Instagram wants true and genuine interaction from it’s users. Instagram tracks your behavior, so if you’re doing too much on the site in an inconsistent way, it’ll think you account is spammy or robotic, thus placing you on shadowban.
How Do you Know You’re Shadowbanned?
Particular sites have where you enter your username and they do a quick search but I find it useless because the websites never work. The easiest way to see if you’re shadowbanned is by noticing an abrupt decline in engagement. If you post one photo and the next photo doesn’t receive your average amount of likes, it’s possible your image is hidden from the hashtags.
Real Quick Story
Early July, I was shadowbanned on Instagram. Now I’m not someone who receives hundreds of likes, which is fine with me but I noticed a decline in my likes after posting one day. Speaking of ‘likes’, did you read my post about my newfound attitude with the concept? No? Well it’s right here 🙂
Anyways, earlier this year, I started investing more time into my account. I was so ecstatic about creating content and engaging, I was doing the most. I was genuine never did the follow/unfollow game but I commented and liked TOO many photos in one day. In my stories, I would tag every single brand possible 2x/day. Instagram was like, “um no girl…you are too spammy…we putting you on a break!”
Cool but What’s The Fix?
I’m no social media expert but I think it’s cool to share my experience and help others from entering the danger zone. From research on YouTube and other blog posts, shadowbanning typically last for two weeks. Mine lasted about a week and half. This ban can be detrimental to a business or brand that thrives off the platform but with specific tips and tricks you can beat the system. Here is what I did:
- Do not log onto the site or post anything for one week
- After a week, post every two or three days
- Use 10 or less hashtags
- Tailor each post to specific hashtags, don’t use the same group of hashtags everytime
- Don’t like/comment every post you see, only the images that genuinely perk your interest
- Don’t tag too much in your stories, Instagram will block your audience from clicking on the name
- Make sure you don’t use banned hashtags
It’s All Good Now
Those 7 tips worked for me and now my account is back to normal. I wholeheartedly believe everything happens for a reason. I’m grateful I was shadowbanned because it taught me to not invest so hard into Instagram. Yes, it’s liberating to get creative and connect with like-minded individuals but I don’t want my day to be centered on visiting the site.
I’m more nonchalant with social media, I care just not too much.
The follow/unfollow game is bogus but hey it happens. Not logging onto Instagram or posting for one week will cause you to lose followers but not as much as you think. I was surprised I only lost approx. 8-10 and those were robot accounts, which we all know aren’t really followers.
While I think you should post whenever you want and not feel dictated by the networking site, this list should help those who want their hashtags seen by others to expose a new audience and increase awareness about their campaigns, brands or messages.
What are your tips and tricks for instagram? Have you ever been shadowbanned? Any questions? I’ll try my best to answer 🙂
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