Why Blogging is Not Ending but Only Going to Get Bigger

THE FUTURE OF BLOGGING

Have you heard the news? People think blogging is dead and Instagram became the desired replacement. Real shocker right? We all know Instagram is highly favored among its users with companies delighting themselves in an endless carousel of promotion and influencer collaborations. Could we blame anyone for using this popular platform? Absolutely not. Looking to promote your latest campaigns? Instagram. Need an alternative job search site? Instagram. What about product reviews, the latest fashion trends or an overall opinion on your dream travel destinations? Instagram.

Seriously, this convenient platform doesn’t seem like its fading anytime soon. The social media phenomenon isn’t just becoming alternatives to Twitter and job sites, it’s even considered as a replacement to the hobby-turned-career activity known as blogging. But is Instagram considered the next best thing?

7 Reasons Why Instagram Could Never Replace Blogging- JustNatonya

Is this the End of blogging?

Quick response, my answer is NO.

While Instagram is becoming more saturated these days and people are using the platform to propel their careers, I still wouldn’t dismiss traditional blogging. What is traditional blogging? Uploading posts to your own website. This method may be old school and less popular than publishing content to the gram, but your website will come in handy sooner than you think.

Traditional blogging may appear as going out of style but that doesn’t mean it’s ending, blogging is just changing. One of my favorite fashion & lifestyle blogger Victoria from Inthefrow shares why she thinks blogging is changing, read her article here. Although blogging is changing and people are gearing more towards social media to blog, I wouldn’t solely rely on Instagram as its replacement because Instagram isn’t owned by us.

Why Do People Prefer Instagram to Traditional Blogging?

Instagram is a compact medium with an all-purpose solution for blogging. Everything you write in a traditional blog post is now transferred to the highly populated networking site. People these days have short attention spans so writing a semi blog post for your Instagram caption seems less time consuming and more convenient versus the traditional article upload on a website along with promotional tactics to get people to see it on your site. But has Instagram replaced blogging websites entirely?

We can’t let the immediacy to get things done force us to produce quick content. It’s better we take our time even if the results take longer to show.

Yes we have our own individual profile to upload personal content on Insta but we do not own the website. In a instant, Instagram could vanish like popular networking sites such Vine and MySpace. As a blogger, I would rather invest time and money into my website. My goal next year is to buy my domain so I could turn my blogging hobby into a full career.

Instagram has instant gratification but what happens after you hit that like heart? The content is easily forgotten and practically hard to retrieve. Once you like a post, that’s the end of the story. Unless you add a call-to-action to your caption and link it back to your blog site. Naturally people don’t go through their likes to revisit a picture, so it’s hard to get old content recycled on Instagram without re-publishing the same thing again.

Is this the End of Blogging? Has Instagram Officially Replaced Blogging?
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7 Reasons Why Blogging Will Never End

You Control It

  • You control what’s presented on your site, no worrying over the algorithm, you set the rules.

Social Media Isn’t Dependable

  • You don’t have to worry about losing your content or getting deleted.
  • Social networking sites are sometimes perceived as a fad or trend, it gets old and eventually disappears or is replaced by something new. Remember what happened to Myspace and Vine?

A Place to Build a Genuine Community

  • Readers feel a connection with the writer. Sometimes it’s nice to detox from social networking sites, bond over common interests and chit chat in the comment section over a topic your written.

Blogs are Perceived as News Outlets & Information Sources

  • People use blogs for updates similar to how others watch or read the news. Great way to provide updates on healthy trends, celebrity looks or even local events.

Never Too Saturated Because it Welcomes New Needed Content

  • Blogs come in various forms, you could literally blog about anything, which always opens the door for everlasting fresh content and the invitation to new ideas
    • For instance, we see tons of fashion blogs but it paves the way for sub categories such as someone who focuses on being mentally healthy and fashion conscious versus one who delivers celebrity looks for less. Allegra from Rogue & Rogue expands on this concept in terms to why fashion blogging isn’t dead in her post, read here.

More Long-term Status

  • Posting on Instagram means you post once and that’s it. Everyday people are liking new images so most of the time your content gets lost in the crowd. With a blogging website, it easier way to recycle your information through places like Google or Pinterest.

More Detailed Content

  • If you need a review on a travel experience, how to use a beauty blender, instant style tips or what to eat for dinner, blogs are not only entertaining but teaching tools to educate you in specific areas of interest; it’s easier to read a detailed article on a site versus the caption section of your Instagram.
Is this the End of Blogging? Has Instagram Officially Replaced Blogging?
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I don’t think original blogging is going anywhere, in fact I believe it’s going to get bigger. Why? Today everyone is piling their content on Instagram but it actually makes people with blogs a bit more rare and the chance to get their message across even more because they’re stretching themselves among multi channels/mediums.

While Instagram may be popular, the site is naturally undependable. Instagram could crash or phase out and all content is lost, but your blog is something you own and could never be taken away from you. It’s more of a lasting platform, so I think it’s important to invest into blogs more than ever.

Do you think blogging is ending? Could Instagram fully replace traditional blogging?

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46 Comments Add yours

  1. Geraldine says:

    I agree with you here Natonya! You can control the content you put into it and honestly it’s soo much more comforting to work on my blog than trying to use Instagram, although I wouldn’t do away with the social media completely! It’s a place where people can go to for help or advice or inspiration and our experiences are all unique. I can appreciate the long thought-out blog post than some quick blurb on IG about a product. Thanks for sharing girl!

    Geraldine | https://geraldinetalks.com

    Liked by 1 person

    1. justnatonya says:

      I do agree with you Geraldine, I wouldn’t completely get rid of social media either because it’s a great way to quickly spread messages, promote products and share news. But I’m just like you, with all the quickness social media has, I prefer reading a thorough blog post when it comes to reviews. Thanks so much for commenting!!😁👏🏾

      Like

  2. LindaV says:

    I agree completely with your sentiment. It’s a lot easier to just post a picture on Instagram but It takes time, dedication and work to maintain a fashion blog. I love the feeling I experience after publishing a post.

    https://runwayinspired.com

    Liked by 1 person

    1. justnatonya says:

      Such a feeling of accomplishment when you hit that publish button right?!👏🏾👏🏾👏🏾 Thanks for reading Linda!!💕💕💕

      Like

  3. Marion says:

    I share your sentiments… Yes, Instagram is hitting the digital world by a storm, but there is detail in blog posts that can’t be found on Instagram… The point you made about content on Instagram not being easy to retrieve for future reference unless you post it again also hits the nail on the head… I am also working super hard to make my blog be the only job I need… Powerful post right here!

    Liked by 1 person

    1. justnatonya says:

      I’m glad you understood my point about retrieving specific posts on Instagram💡There are a lot of images I’ve saved and liked but have the hardest time finding them because it’s so much content to sort through. With blog post you can easily type in what you’re looking for on the blod and it’ll pop up. I’m glad you liked this post!!!👏🏾

      Like

  4. Britt K says:

    I completely agree with you! I feel like the blogging world is growing and evolving, and the key to success is to evolve with it, but it’s definitely not going anywhere anytime soon!

    Liked by 1 person

    1. justnatonya says:

      Exactly Britt, I think it’s important to evolve with it and not fight the change. Thanks so much for leaving that comment, cool perspective on this topic💕👏🏾

      Like

  5. Sandy C. says:

    I find Instagram to be a tough platform to grow your blog. Like you said, Instagram is not dependable. It’s fun to post pictures but I feel like you only show a portion of yourself but also you don’t reveal your full potential. With blogging, there is unlimited ways to connect with readers.

    Liked by 1 person

    1. justnatonya says:

      Hey Sandy!! I agree with your point too, the is an endless amount of ways to build a genuine connection with your audience on your blog, what a great point!!👏🏾♥️

      Like

  6. Yes, I agree with so much of this! I love Instagram, and I also accept collaborations on that, but my blog is where I feel most stable because I own it.

    Jas xx

    Liked by 1 person

    1. justnatonya says:

      Yes Jas I agree, it’s cool to accept vollab offers on Instagram, I’ve done so a few times myself but like you said, our blogs have more stability and that’s way beneficial in the long run. Nice point!💕👏🏾

      Like

  7. poofbeegoneblog says:

    Thanks for this encouraging blog. I’m a newbie to blogging and IG so i’m learning how to optimize both. 🙂

    Liked by 1 person

    1. justnatonya says:

      Hello!! Welcome to the blogging community, I’m glad this post helped you out🤘🏾😜👏🏾

      Like

  8. I so agree with everything you stated here Natonya!! Really really interesting read. I don’t think blogging will ever die out even though Instagram might seem more popular at the moment, it all has its time to be trendy. I love blogging so much because of the honesty and they way you connect with others on a whole other and more real level than on social media. In blogging you pour your thoughts and words out for others to read. Influencers on Instagram can’t call themselves bloggers, they simply write a short caption while we write stories. Stories from our lives or informative posts to help each other. It’s so so different.
    Amazing post! xx

    Liked by 1 person

    1. justnatonya says:

      Ooo and now that’s a lovely way to look at blogging, we tell stories that are encouraging and helpful to others. Blogging is on a deeper level then social media at I can appreciate that as a writer. Excellent point!💯👏🏾

      Thank you so much!! So happy you enjoyed this post💕

      Liked by 1 person

  9. Emily Ann says:

    I love this so much! For me, my blog is my little corner of the internet. It’s where I can be me, express myself in my own words, not in just a picture and a caption. People glaze through Instagram, but people READ your blog. They read your thoughts, opinions, and stories, and connect. Blogs resonate, you enjoy Instagram and then quickly move on. That’s the difference between the content. Both are enjoyable content, but only one will stick with you and be truly yours.

    Great post!

    Emily | https://www.thatweirdgirllife.com

    Liked by 1 person

    1. justnatonya says:

      Perfectly said Emily!! I agree they’re both enjoyable platforms but one sticks with you more because it’s a bae for building genuine connections 👏🏾😁 Thanks for this awesome comment ❤️

      Like

  10. Jaya Avendel says:

    Your thought on how one does not own the website on Instagram really resonated with me, and is the strongest part of the argument. In one go, everything you put on the site would be lost, along with everything you had worked so hard to achieve.

    That is why I like the assurance of a website; it too could go but that is not nearly as likely!

    Liked by 1 person

    1. justnatonya says:

      I agree with you 100%! So glad you understand my point! Thank you for commenting ❤

      Liked by 1 person

  11. I really enjoyed reading your thoughts and I totally agree – I don’t think blogging will ever really end or die out no matter how popular instagram and other sites get. You make some really valid points especially when it comes to how social media platforms are like trends in a way, one day super popular and other days just gone! Thanks so much for sharing such a thought provoking post + I really love your writing style!

    Liked by 1 person

    1. justnatonya says:

      I’m so happy you like my writing style, I try to make sure my readers understand my thoughts. Yes I definitely feel like social media are similar to trends and while it’s popular now, something new may come along and take it’s place. It’s just safer to invest into something that you own, like a blog. Thanks for reading and commenting💕

      Like

  12. It frustrates me when Instagram personalities call themselves bloggers because they aren’t. Instagram and imagery is one element for sure but writing a caption just isn’t the same as all the effort bloggers put into their pages.

    I wouldn’t go talk on Instastories and call myself a vlogger. 🤷🏻‍♀️

    Liked by 2 people

    1. justnatonya says:

      Great point Ashleigh ❣️ blogging is more than posting pictures and writing snazzy captions, it takes a whirlwind of effort to successfully complete blogging tasks. Thanks for reading and commenting 💕❣️

      Liked by 1 person

    2. Cherryl says:

      I agree – a lot of youtubers and people on other social media platforms call themselves bloggers too – but have no links to a website.

      Liked by 2 people

      1. justnatonya says:

        I’ve seen this too. I think blogging is in a whole different arena, it’s not just a name you put on, it’s an actual business and with a full-blown job description 😊

        Liked by 1 person

  13. Kendra | Self-Care Overload says:

    I deleted my social media apps months ago (for personal/self-care/mental break reasons) and only use twitter to promote my blog and Planoly to schedule my instagram posts so I don’t have to use or get sucked into the social media ordeal. I love being in control of my blog and not having to rely on social media, (worrying about if it’s up & running or not). Having my own blog gives me security. I honestly think, and agree, that the blogging world is going to get better. And we won’t have to rely on social media.

    I thoroughly enjoyed reading your in-depth post! I believe blogging will continue to rise!

    Kendra | Self-Care Overload

    Liked by 1 person

    1. justnatonya says:

      Me too Kendra! It’s nice to know that investing in your blog is the best long-term solution because social media is too unpredictable these days and it’s not 100% genuine. I’m so happy you felt connected with this post ❤️

      Like

  14. I’m so torn between blogs only continuing to get better and become even bigger and blogs becoming part of the internet wasteland like Myspace and bebo…. I love blogging and having somewhere that’s mine instead of depending on a social media platform that may or may not be working that day, instagram really is the worst for that isnt it? But after listening to Investigating Influence podcast by Charlotte ann I’m on the fence about blaming Instagram and its algorithms now as I really think the way the feed works is actually better than when it was in real time.

    I wod love blogging to continue growing but I’ve been studying a lot of social media trends, the history of social media and the flow of where it will potentially go in the long run in college, that class is really insightful and right now everyone is so focused on the social media platforms aspect instead of growing their email lists or actual blog subscribers, if instagram was to be removed tomorrow, most of these big ‘influencers’ wouldn’t have their portfolio of work or their income, more people need to see the value in blogs but with the trajectory at the moment, consumers are looking for quick, bite sized information and the likes of instagram gives them that.

    Really enjoyed this read!

    Jordanne || thelifeofaglasgowgirl.co.uk

    Liked by 1 person

    1. justnatonya says:

      I definitely think investing time into growing email lists and blog subscribers is the way to go. It’s so true, people need that instant gratification that their product message is reaching their consumers because truth is putting something on your blog and then working to promote it takes tons of time. I think I would invest promoting content more often through Pinterest because it’s easier to recycle information. I’m going to check out that Investigating Influence podcast, thanks for reading and commenting Jordanne❣️

      Like

  15. Aaliyah Hunt says:

    This was a really interesting post to read, I definitely think that Instagram is becoming very popular and a lot of suessful people have come from Instagram but I actually only started my Instagram page to share the photos that I use on my blog posts and to get people over to my blog. I also don’t think that the blogging industry is dying! X

    Liked by 1 person

    1. justnatonya says:

      Yea Instagram is a great place to promote your blog, but I don’t think it’s the best place to build relationships with your audience. Appreciate you commenting Aaliyah😁

      Like

  16. Sahara says:

    I think a lot of bloggers are abandoning their weekly uploads in favor of Instagram even though having a sole focus on a platform you don’t own – in the same way you own your own blog – isn’t the greatest idea in the long term. Although Instagram gets a lot of hate from time to time – their algorithm, the multiple times it crashes or isn’t working, or unrealistic expectations in sets – we all end up there one way or another!

    Instagram is becoming more of a business hub than a personal hub to post photos of daily life – fashion trends and campaigns are always front and center on there as the primary purpose of the platform is to share images!

    I kind of am looking forward to seeing what the next big social media will be – TikTok is coming up fast, and I really love to see what will become even more popular than instagram. It’s definitely becoming a hobby-turned-career more and more.

    Yes! Since Instagram isn’t owned by us, solely using it as a source of income can really pull the carpet under yourself when suddenly it crashes or your account suddenly disappears.

    In terms of short attention span, something I was taught in my creative writing class is that the human attention span is at most 3 minutes, if you can’t catch someone’s attention in those 3 minutes then you’ve missed your window.

    As much as I have been trying to put more effort into Instagram, blogging is really the best option in the long run as it’s something you own not something owned by a mega-company like Facebook.

    “We can’t let the immediacy to get things done force us to produce quick content.” yes!! So much this!! Although blogging takes longer, from uploading photos to getting an idea for a post, it’s a platform you own which means it’s not something that can suddenly go poof.

    OH YAY DOMAIN BUDDIES – I’m currently making a pact with myself to get a domain by October if I update regularly once a week for all of September 🙂

    One thing I love about blogging is the community that comes along with it, and how much genuine interaction there is in the comment section.

    Usually whenever I google review of XY the first thing that comes up is a blogger’s review not an instagram review! One thing I love the most about blogging is that there’s room for everyone: no matter what it is you decide to write about, your blog is uniquely your voice, so no matter what it’ll always be something new into the blogging world that wasn’t there before.

    I don’t think blogging is ending but I do see that Instagram is making people think that they should focus all their eggs in one basket!

    Liked by 1 person

    1. justnatonya says:

      Sahara I appreciate your thorough response so much!!! I agree with you and I’m so glad we’re on the same page 💯 You’re right Instagram is a business hub and the original intention the platform once had isn’t present anymore, which is more reason why we shouldn’t rely on the networking site too much because it’s always changing. Just like you, I’m ready for the next big thing in social media. Plus, the best part of blogging is the community you build💜👏🏾 Good luck on purchasing your domain, can’t wait to see it!! Thank you for reading, so glad you enjoyed this post💕💕💕💕

      Like

  17. iLateefah says:

    I agree with you . I rarely open my Instagram, I like reading blog posts because I can feel a connection with the writer .

    Liked by 1 person

    1. justnatonya says:

      Blog posts are a great way to build relationships with others because you’re able to express your thoughts more thoroughly and clearly. Thanks for commenting!

      Like

  18. I have a scheduled post about this going up sometime next week!! I completely agree with you. I know it’s silly, but I feel a little offended when people say blogging is dead. How can a hobby be dead?! There will always be people who write and people who read, thus it will never be dead. Loved this post x

    Liked by 1 person

    1. justnatonya says:

      Exactly!! Writing and reading will never go out of style. I can’t wait to read your thoughts. Thanks for stopping by💜😁

      Liked by 1 person

  19. glowsteady says:

    I don’t think Instagram will exist in 5 years, and I’m almost certain it won’t be around in 10. I’m really grateful that it’s not a platform that I depend on for income because all I see is a dying platform. With the outages and general frustration it brings users, unless they do something HUGE to improve, something new and better is bound to come along. And as you said, you own your blog and short of some hosting disaster, you know it’s safe and will always be there. It may be the in/ popular platform right now, but I don’t think it has longevity x

    Sophie
    http://www.glowsteady.co.uk

    Liked by 1 person

    1. justnatonya says:

      I agree with you Sophie, I don’t think Instagram has longevity and it shouldn’t be a sole source of income. Honestly, I agree with you, I just don’t see it around in ten years either.

      Like

  20. Meaghan says:

    I completely agree – traditional blogging is going nowhere any time soon, and that’s just how I like it!

    MB
    http://www.meaghan-bethany.blogspot.com

    Liked by 1 person

    1. justnatonya says:

      Glad you agree with me Meaghan!! I think blogging is so healthy, I just can’t see it ending anytime soon either 😁

      Like

  21. I never joined Instagram, and although I sometimes lose opportunities because of it, I don’t plan to.
    I feel like I see posts on twitter most weeks about instagram going down, and I like owning my blog and my content, and knowing that it’s not going anywhere.
    I don’t have the extra energy for creating more content for Instagram and praying that the algorithms work in my favour.

    Liked by 1 person

    1. justnatonya says:

      Exactly! Instagram shuts down so much, it’s worth investing in your blog and treating Instagram as an addition to your blog. Thanks for reading!

      Liked by 1 person

  22. Weird Louise says:

    I agree with you, and I don’t think traditional blogging is going anywhere but growing. There are millions of people on Instagram and it’s constantly crashing and who knows what will replace it. And as a consumer, I’m more likely to buy something I see on a blog than on Instagram. Because a blog post will be detailed and easier to read. And like you said you own your blog and if Instagram becomes obsolete you’ll still have your blog content.

    Liked by 1 person

    1. justnatonya says:

      I agree with you, I’m more inclined to buy something from a blog based on a detailed review versus what I see on Instagram. Not to say that all reviews on Instagram are not genuine, it’s just most reviews on Instagram are simplified. I personally like a detailed review😁👌🏾👏🏾. Thanks for commenting Angela!! ❤

      Like

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