THE FUTURE OF BLOGGING
Have you heard the news? People think blogging is dead and Instagram became the desired replacement. Real shocker right? We all know Instagram is highly favored among its users with companies delighting themselves in an endless carousel of promotion and influencer collaborations. Could we blame anyone for using this popular platform? Absolutely not. Looking to promote your latest campaigns? Instagram. Need an alternative job search site? Instagram. What about product reviews, the latest fashion trends or an overall opinion on your dream travel destinations? Instagram.
Seriously, this convenient platform doesn’t seem like its fading anytime soon. The social media phenomenon isn’t just becoming alternatives to Twitter and job sites, it’s even considered as a replacement to the hobby-turned-career activity known as blogging. But is Instagram considered the next best thing?
Is this the End of blogging?
Quick response, my answer is NO.
While Instagram is becoming more saturated these days and people are using the platform to propel their careers, I still wouldn’t dismiss traditional blogging. What is traditional blogging? Uploading posts to your own website. This method may be old school and less popular than publishing content to the gram, but your website will come in handy sooner than you think.
Traditional blogging may appear as going out of style but that doesn’t mean it’s ending, blogging is just changing. One of my favorite fashion & lifestyle blogger Victoria from Inthefrow shares why she thinks blogging is changing, read her article here. Although blogging is changing and people are gearing more towards social media to blog, I wouldn’t solely rely on Instagram as its replacement because Instagram isn’t owned by us.
Why Do People Prefer Instagram to Traditional Blogging?
Instagram is a compact medium with an all-purpose solution for blogging. Everything you write in a traditional blog post is now transferred to the highly populated networking site. People these days have short attention spans so writing a semi blog post for your Instagram caption seems less time consuming and more convenient versus the traditional article upload on a website along with promotional tactics to get people to see it on your site. But has Instagram replaced blogging websites entirely?
We can’t let the immediacy to get things done force us to produce quick content. It’s better we take our time even if the results take longer to show.
Yes we have our own individual profile to upload personal content on Insta but we do not own the website. In a instant, Instagram could vanish like popular networking sites such Vine and MySpace. As a blogger, I would rather invest time and money into my website. My goal next year is to buy my domain so I could turn my blogging hobby into a full career.
Instagram has instant gratification but what happens after you hit that like heart? The content is easily forgotten and practically hard to retrieve. Once you like a post, that’s the end of the story. Unless you add a call-to-action to your caption and link it back to your blog site. Naturally people don’t go through their likes to revisit a picture, so it’s hard to get old content recycled on Instagram without re-publishing the same thing again.
7 Reasons Why Blogging Will Never End
You Control It
- You control what’s presented on your site, no worrying over the algorithm, you set the rules.
Social Media Isn’t Dependable
- You don’t have to worry about losing your content or getting deleted.
- Social networking sites are sometimes perceived as a fad or trend, it gets old and eventually disappears or is replaced by something new. Remember what happened to Myspace and Vine?
A Place to Build a Genuine Community
- Readers feel a connection with the writer. Sometimes it’s nice to detox from social networking sites, bond over common interests and chit chat in the comment section over a topic your written.
Blogs are Perceived as News Outlets & Information Sources
- People use blogs for updates similar to how others watch or read the news. Great way to provide updates on healthy trends, celebrity looks or even local events.
Never Too Saturated Because it Welcomes New Needed Content
- Blogs come in various forms, you could literally blog about anything, which always opens the door for everlasting fresh content and the invitation to new ideas
- For instance, we see tons of fashion blogs but it paves the way for sub categories such as someone who focuses on being mentally healthy and fashion conscious versus one who delivers celebrity looks for less. Allegra from Rogue & Rogue expands on this concept in terms to why fashion blogging isn’t dead in her post, read here.
More Long-term Status
- Posting on Instagram means you post once and that’s it. Everyday people are liking new images so most of the time your content gets lost in the crowd. With a blogging website, it easier way to recycle your information through places like Google or Pinterest.
More Detailed Content
- If you need a review on a travel experience, how to use a beauty blender, instant style tips or what to eat for dinner, blogs are not only entertaining but teaching tools to educate you in specific areas of interest; it’s easier to read a detailed article on a site versus the caption section of your Instagram.
I don’t think original blogging is going anywhere, in fact I believe it’s going to get bigger. Why? Today everyone is piling their content on Instagram but it actually makes people with blogs a bit more rare and the chance to get their message across even more because they’re stretching themselves among multi channels/mediums.
While Instagram may be popular, the site is naturally undependable. Instagram could crash or phase out and all content is lost, but your blog is something you own and could never be taken away from you. It’s more of a lasting platform, so I think it’s important to invest into blogs more than ever.
Do you think blogging is ending? Could Instagram fully replace traditional blogging?
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